Services used

Segway Powersports

A global powersports brand's digital storefront for the Turkish market. We built a corporate structure that presents a wide product family without losing technical detail, while foregrounding the dealer network.

Scope

Corporate Website Development

The challenge

Very different product groups — ATV, UTV and electric mobility — had to live under one site. Each had its own specification set, its own audience and its own buying behaviour. Most visitors also wanted to reach their nearest dealer after reviewing a product.

The solution

We treated each product group as its own world while keeping a single design language, so every group retained an identity without fragmenting the brand. Specifications became comparable tables, and dealer routing was placed directly beneath the model pages. We stayed faithful to the global brand guidelines while adding the content layers the local market needed.

Highlights

Separate navigation and comparison structure for three product families
Model-level specification and gallery template
Dealer-routed enquiry flow
Multilingual content structure aligned with global brand identity