Brand
Klinik 32
Sector
Oral & Dental Health
Location
Türkiye / United Kingdom
Date
5 January 2025
Klinik 32
A trust-led, dual-market website for a dental clinic that receives patients from abroad.
Scope
Corporate Website Development
The challenge
Decision-making in health tourism is slow and built entirely on trust. Visitors do not get in touch before they can see how treatment progresses, who performs it, how long it takes and how travel is handled. All of that had to be presented in two languages, to two different sets of expectations.
The solution
We structured treatment pages around "how the process works" rather than "what is done". Each treatment received a step-by-step flow, duration guidance and its own FAQ. International patients got a dedicated welcome path and enquiry form, and the bilingual structure was implemented correctly on the search side as well.
Highlights
- Treatment-level, process-driven content architecture
- Dedicated welcome and enquiry flow for international patients
- Bilingual structure with search targets separated per language
- Trust sections foregrounding the clinical team and the facility