Digital Advertising Specialist
IstanbulFull-time
We are looking for a Digital Advertising Specialist who is experienced in digital advertising, analytical, and performance-driven.
The successful candidate will be responsible for creating, managing, optimizing, and reporting digital advertising campaigns, primarily across Meta Ads and Google Ads.
You will develop advertising strategies for brands across different industries, analyze campaign performance, identify opportunities for optimization, and focus on achieving measurable results.
What we look for
- Experience with Meta Ads Manager
- Experience with Google Ads
- Ability to create and manage Facebook and Instagram advertising campaigns
- Knowledge of Google Search, Display, and Performance Max campaigns
- Experience in managing advertising budgets and campaign performance
- Strong understanding of performance metrics such as ROAS, CPL, CPA, CTR, CPC, and conversion rates
- Ability to analyze advertising data and optimize campaigns accordingly
- Knowledge of audience targeting, campaign structures, and ad set optimization
- Knowledge of Google Analytics and Google Tag Manager is a plus
- Strong analytical and problem-solving skills
- Ability to work effectively in a team
- Responsible, organized, and detail-oriented
- Previous experience, portfolio, or case studies in digital advertising are a plus